Forget about product placement in games. How about entire games being one giant product placement. But not for Coke or MSN. Living World Racing is all about pet supplies!

For over 40 years, Rolf C. Hagen Inc. has provided the most innovative, high quality pet supplies to the world and has led the industry with considerable investment in research and development into areas such as food nutrition, habitats and general pet care.

The game is based on Hagen’s newly released Living World brand which has exciting habitats, accessories, bedding and numerous nutritional foods and snacks for the small animal market.

The flying HMS Boat transports our cool pets to Living World, a wonderfully lustrous utopian heaven of green grass, shrubs, flowers, trees, animal homes, mini towns as well as special levels with a fun fair or a ski resort!

The characters individually race in powerful fan propelled hover boats and can reach lightening fast speeds under turbo boost, whizzing around tracks, collecting the various speed-ups and nutritional snack points along the way. The levels in each lavishly designed environment get progressively harder with devious combinations of tight corners, steep hills, ramps, narrow bridges, dangerous cliff edges and whirling tornados. Not to mention coping with the visual delights of sometimes navigating through torrential rain or snow blizzards.

Hover fan cloud boats piloted by cool pets speeding through a utopian heaven? Must…buy…cat…bedding.