YouTube Expert Panel: Building an Audience for News Video Online

On January 12, 2009 in Washington DC, YouTube hosted an event: “Broadcasting the World: The New Ecosystem for News Online.” The panel (”Reeling Them In: Building an Audience for News Video”) featured:
* Chris Cillizza, Journalist, The Washington Post
* Jim Brady, Executive Editor of WashingtonPost.com
* Ann Derry, The New York Times’s Editorial Director of Video and Television,
* Refet Kaplan, Managing Director, Fox News
* Lila King, Director of CNN iReport
* Jon Sawyer, Executive Director of the Pulitzer Center on Crisis Reporting

Online video has presented a new frontier in the future of news. It’s easier than ever to use video to tell stories; even news organizations that traditionally published in text are adding substantial video capacity to their staffs. Traditional media organizations have started arming their reporters with video cameras, and today’s journalists are expected not only to research and write, but to blog and shoot video for rich multimedia packages. Yet the market for video is so saturated – how do you rise above the chatter, for example, of the 13 hours of video that are uploaded to YouTube every minute?

This panel discusses how news outlets are using video to enhance their content offerings and reach new markets.

Duration : 1:11:20

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